A rule of Thumb is: Be the biggest possible.
-> In the Feed, on LinkedIn it’s Square
So, you can optimize all your videos to be square and in this way be slightly bigger than your competitors, having your audience seeing in the feed almost only your video on the screen.
That means we need to film having this composition in mind
…or film portrait and zoom in
…or film landscape and add a Title and Subtitles.
-> And that’s actually pretty trendy. In line with your corporate identity, you can use your colors, add your logo, a catchy title and a progress bar.
How can you do it yourself?
Use your favorite creative program or use VEED.io
You have there all the basic tools you need.