Looking IN or OUT of the camera?

Should you look IN or OUT of the camera during your video shoot?
That’s a question that often comes when filming a testimonial. It’s worth having a closer look.

Eye position social media video

Think of a play in a theatre, we say that there is a fourth wall that actors usually don’t “break”. It’s the same in movies, in general, nobody looks directly into the camera.

But on social networks it’s a bit different and it’s way more usual to see people looking and speaking directly to the camera. The main difference is, looking directly in the camera means speaking directly to your audience.

Looking out of it happens when the interviewee is answering somebody. The audience is then a third person watching the scene happening in front of them.

-> That is the main question, who are you/is your interviewee talking to?

It would be weird if for this video, I’d be talking next to the camera.
Think of a TV show for example, first the moderator looks directly to the camera, then to the guests.

TIPS looking IN the camera

Tips looking in
  • Pretty basic, keep eye contact
  • Don’t read next to it. We will see it.
  • If you need a little help, use a proper prompter.

TIPS looking OUT of the camera


Looking out of the camera
  • Stay rather close to the camera as the interviewer.
  • Don’t hesitate to have also the interviewer on screen, simply use a multicamera setup.

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