Your place or my place?
- When your client comes to you, the main advantage is that you can invite several customers at the same time.
-> A best practice is to host an event and gather many clients at the same time. - When you go to your client’s place, the key advantage is that you can film their space, their use of your solution.
Technical Side, the usual questions are:
- Do we use one or two cameras?
- Do we use a lapel microphone or a boom pole?
- Does the client look directly in the camera or a bit next to it?
Also, don’t try to force a message. The more authentic and unscripted the speech, the better.