ABOUT THE PROJECT
The objective of this Company Trailer was to create a short, engaging advert for EnviroSustain, which refers to the company’s rich history (Past), its culture, vision, mission and values, and the work it does for its client as well as the direction the company is heading in (Future).
The tone of the video was set to be formal enough that it appeals to EnviroSustain’s target audience and prospective clients, but not so formal that it doesn’t stay true to the company culture.