Best Time to Shoot a Video? - Video Production Tips
When is the best time to shoot a video? 📹
More than in terms of the time of day, is there a better time of year, a season? Or in relation to actual events, is it good to shoot a video during a crisis?
There is also a second question that comes along:
When is the best time to POST a video? (on social media)
During a crisis vs Out of a crisis?
- During the crisis, the demand for new projects is high and that’s exactly when your marketing needs to be top notch. And as a marketing tool, videos can be a great answer.
Presenting a new feature with a product video, having a social proof with a testimonial video etc.
- Out of the crisis, you still need to stay on top of your prospect’s mind and at this moment you have more time to plan and prepare everything.
Summer vs Winter?
- In summer there’s a beautiful weather, trees are green and there are less things going on.
However many people might be on vacation…but that might as well enable you to have more time and space to shoot your video.
- In winter everybody is in the office, that makes it easier to have a shot of all the employees.
There might be more stuff going on, it might be your high season and that might be the reason to double down and be even more active and close to your customers.
So very simply, to answer this question:
When is the best time to shoot a video?
I’ll answer, NOW!
The best time to POST a video?
A question that comes along is when is the best time to POST a video? (on social media)
You can find different opinions on that. What we know is that it’s decisive to have a great engagement as quickly as possible. So the answer is post your video when your audience is active on the platform.
- Summer vs Winter
It’s rather your offering that might change. I’d say that people are still online during the summer.
- Weekend vs Weekday
People are also browsing their phones during the weekend and vacation. Sometimes even more. So it depends on the platform and on your message.