“Less is more”
Depending on the distribution channel, technical constraints require us to keep everything in a specific time. However, we can keep in mind that the information’s rate needs to stay quite low. It is better to leave the public with a clear and convincing impression of your product/service and your brand than to try to say too much.
It is important to keep in mind your different marketing actions, so that your advertising video complements and supports these efforts. How does your video reflect your brand’s personality? Are there ways to link another campaign and build on an established theme or creative proposal?